Power Opinions - BANT is BUNK … Revisited
ViewPoint
SEPTEMBER 24, 2013
Ginger Conlon (Editor-in-Chief, Direct Marketing News). "I Think: lead nurturing. If you have not killed BANT in your lead qualification process, do it now. Start smart and begin focusing on the buying signals and behavior to get a more qualified lead and ultimately more conversions for sales. Build on it."
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