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B2B Lead Generation Blog: SWOT Team: Adding webinars to the marketing pool

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Theres some great comments from other marketers too. Theres some great comments from other marketers too. Just scroll down the page a bit.

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

Company SWOT analysis (OneSource). She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Self-identifying keywords used on the company website (ALC).

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Review your marketing budgets line item by line item, and review activities that are considered unnecessary spending or have not worked to support your brand or lead generation strategy, and remove/optimize those older approaches. Do a SWOT analysis. Develop or substantiate your brand. Evaluate your position in the marketplace.

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B2B Lead Generation Blog: Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork

markempa

Integrate sales and marketing activity by using the same database or CRM system. Define and map out the responsibilities shared by both sales and marketing. Share details about upcoming, events, articles, and press coverage. Mutually share new insights gained from customer feedback.

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How to Create a Promotional Plan (with Examples & Strategies)

Single Grain

Public relations Sales promotion Social media marketing Online marketing Advertising Personal selling Conduct a SWOT Analysis What Are the Main Components of a Promotional Plan? This might include advertising, direct marketing, sales promotion, public relations or digital marketing, among others.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). How to Calculate Social Marketing ROI , June 24, 2010. Are You and Your Customers Hungry for Social Media? Wednesday, June 9, 2010. What was Linkedin Thinking? Wednesday, July 14, 2010. Business Blogging.

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B2B Lead Generation Blog: Lead generation for the complex sale (book update)

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « SWOT Team: Adding webinars to the marketing pool | Main | The Revenue Roundtable launched!