Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. What is the share of ad spending for different media?

Spending 120

Spending Media Mobile Advertising Forrester 120

Ambal's Amusings

OCTOBER 15, 2009

We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

LEADership

NOVEMBER 18, 2014

A study by Harris Poll last month showed that 84% of respondents believe in the power of social media marketing to help enhance relationships with existing customers and engage with key influencers such as the media. More details and statistics are available in this eMarketer article: Are Social Media Marketers Losing Confidence?

Social Media 40

Social Media Email Marketing Social Marketing B2B Thought Leadership 40