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Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. If you don't see the name of your favorite Lead Gen Experts, drop us a comment.

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B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Big but concise lead-in. Big lead-in helps keep users reading. What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). Clear header with big title and date/time of the event.

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B2B Lead Generation – Challenges & Strategies That Work

PureB2B

Which B2B lead generation strategies really work ? Without leads, B2B marketers don’t have prospects. However, with the right leads, everything else falls into place. Below, we’ve compiled a near-comprehensive guide to all things B2B lead generation. The Challenges of Generating B2B Leads. Where do we start?”

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The One-Person B2B Marketing Department Playbook – Chapter 2 – Filling the Gaps

thePoint

Those are areas where you are going to lead and provide key input and skills. High-Level Marketing Tasks. The two of you have to agree on the accountability of both the marketing and sales teams (what leads or information you will deliver and what they do with those leads or information) and how you measure the results.

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Marketing Automation is Not Marketing Strategy

ViewPoint

Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York.