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3 Steps Financial Services Marketers Need to Take in 2020

Brandpoint

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. leaders in banking and capital markets pointed to “decrease in customer confidence” as one of their top three business concerns following COVID.

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7 Things You Can Learn from Influencers at Marketing Nation Summit

Adobe Experience Cloud Blog

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Because, this year at the Marketing Nation Summit , we’re bringing 18+ influencer sessions to life.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. million followers on Twitter? Fly more miles, get priority seating on an airline.

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How to Build a Personalized Account-based Marketing Strategy

Valasys

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. Read more on How to Assimilate Competitive Benchmarking in Social Media. According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs.

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Display Advertising 101: The Impact of Digital Ads on Account-Based Marketing

Terminus

Marketing Land defines it this way: “Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media, and more. Display ads have the ability to integrate with various marketing platforms, such as account-based marketing tools , your CRM, and your marketing automation platform.

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Why Connected TV Should Be a Part of Your 2024 B2B Marketing Strategy

Madison Logic

According to LinkedIn’s 95-5 Rule, only a small percentage of potential B2B buyers are actively seeking solutions at any given time. The problem is that marketers must often make hard tradeoffs between their brand and demand activities. But the days of “quick wins” are dwindling. But the days of “quick wins” are dwindling.

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Video Trends: The Top Five B2B Predictions for 2021

Vidyard

Welcome to the digital-first business world, where video trends will rule the day. It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. Why Will Video Trends Rule the 2021 Digital-First World? Contents 1. Dig Deeper into Messaging 4.2