KoMarketing Associates

DECEMBER 29, 2021

To achieve these objectives, 55% of marketers say that they have adopted a digital experience platform to manage both content and customer data. This has also helped them deliver a consistent, personalized customer experience. In the past 18 months, 50% of marketers globally have adopted a customer data platform (CDP).

Marketing Report 201

Marketing Report Privacy Digital Experience Platform Custom Publishing 201

Martech

OCTOBER 30, 2023

The modern challenges of personalization Up to 60% of marketing leaders anticipate challenges in balancing customer data collection with privacy concerns, according to Gartner. This underscores the increasing complexity and importance of data-driven personalization in marketing, even as privacy concerns loom larger. Consumer privacy.

Personalization 121

Personalization Practices Allocation Enterprise Management 121

The Customer

AUGUST 3, 2021

In the latest edition of TheCustomer QT: Privacy pays off, editable stacks are here, the limitations of big data, and you might be more greedy than you think. DATA & PRIVACY. Rethinking Privacy. User Experience, Regulations and Consent Fatigue. TECHNOLOGY. The Pendulum Swings to Composable Stacks.

Industry CMS 92

Industry CMS Privacy Ad Exchange Vendors 92

ClickZ

AUGUST 16, 2022

In fact, there’s nothing quite as frustrating to a marketer as the dichotomy between the overarching desire of consumers for privacy and personalization. Cookies — especially third-party cookies — have undermined the privacy side of the equation for years. Cultivate truly valuable experiences.

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128

Convert

MARCH 21, 2023

Using heatmaps and session recordings to study user behavior is an important part of experimentation and optimization. They give you a 360-degree view of the user’s experience, which will allow you to optimize your website and apps and discover new opportunities for experimentation. When Are Heatmaps Useful in User Research?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Martech

NOVEMBER 9, 2021

The digital world is shifting towards greater user privacy, so digital marketers can expect to have a harder time finding new customers. Customers will share information so long as they get something in return,” Lynne Capozzzi, chief marketing officer at digital experience platform Acquia. Burned by churn.

Work Management 119

Work Management Marketing Management Paid Search Agency Class 119

Convert

OCTOBER 27, 2021

Let’s have a look at some examples of 5 unique A/B testing case studies, set across the 4 core marketing channels that we’re going to cover in this article. A/B Testing & Privacy: A Few Things Marketers Should Remember When Gathering Data. 5 A/B Testing Examples that Will Blow Your Socks Off. We’re also a forward-focused company.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52