Martech

MARCH 27, 2023

SAP is also highlighting its partnership program for Commerce Cloud, including Contentful for content creation, Coveo for AI-driven product recommendations and Akeneo for PIM and product experience management. This is a new stage on the SAP commerce journey which began essentially with the acquisition of ecommerce vendor Hybris ten years ago.

Digital Experience Platform 107

Digital Experience Platform Lock-In eCommerce Verticals 107

Martech

MARCH 30, 2022

But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. What are the tools/platforms or software that enable content management? Traditional CMSs include platforms like WordPress , Squarespace , and Sitecore. Headless CMS.

Digital Asset Management 90

Digital Asset Management Enterprise Management CMS Development Work Management 90

Martech

DECEMBER 22, 2021

At the same time, independent CDPs, some of them well-established and well-known, are being gobbled up at an unprecedented rate by more comprehensive marketing suites or digital experience platforms. That being said, how much space is there for dominant CDP platforms? I’m talking about more fundamental change.

Enterprise Management 115

Enterprise Management Marketing Automation Services Work Management Marketing Management 115

Martech Advisor

OCTOBER 15, 2019

In this article, we talk about why marketers need to prioritize CDM, its key components, best practices and popular technology platforms that enable robust customer data management. This gives brands a multitude of opportunities to collect more customer data and use it to enhance customer experiences.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84