Martech
OCTOBER 30, 2023
Personalization is not just a marketing buzzword. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs). However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).
Martech
DECEMBER 14, 2023
If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. An underutilized Digital Experience Platform (DXP). An inefficient customer relationship management (CRM) platform. DXP utilization. CRM data cleanup.
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Martech
NOVEMBER 11, 2022
Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. Its ROI is an impressive $36 for every $1 spent , which outperforms virtually any other digital channel. A word about Amazon. Click here to download!
Martech
DECEMBER 27, 2022
“Enterprises that don’t keep up with the quick changes coming will fall behind,” said Tam Ayers, field CTO, North America for enterprise integration platform as-a-service company Digibee. AI will be used to improve discovery in more mobile experiences. Now, consumers take those connections around with them wherever they go.
Martech
FEBRUARY 15, 2022
Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.
Martech
SEPTEMBER 16, 2022
Increasingly, delivering a good customer experience means delivering relevant, personalized content to customers in a way that works for them. That means scaling content so it’s always fresh, relevant and personalized across the many touchpoints consumers use when interacting with businesses.
Delivra
DECEMBER 15, 2020
INDIANAPOLIS – December 15, 2020 – Delivra—a provider of advanced email marketing automation and a part of the CM Group family of brands—today announced a partnership with Episerver , a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, to enable customers to drive next-level personalization in their marketing strategy.
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