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Generate More Leads With These 3 White Paper Landing Page Examples

Unbounce

It’ll make it easier to track what elements of your page encourage folks to download it and what doesn’t work. Its teal color contrasts with nearby elements to draw your eye. It ends with a cliffhanger stat—only 7% of content marketers are happy with their processes—to make you want to learn why. Human Made.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

If you observe that only 5% of your visitors get to the section of your page where you reveal a discount code that helps conversion, you’ll have to move it up to where you get more eyes on it. It tracks the movement of the mouse pointer as an indication of where attention is as people engage with the content on the page.

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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

ClickZ

Every asset can be tracked and measured for effectiveness, giving teams granular insights they can use to optimize performance along every axis. CZ: What are some examples of success stats from customers who’ve started using your product? This resulted in an expanded competitor set.