Cracking the Code: How Email AB Testing Tools Boost Open Rates
Vision6
FEBRUARY 26, 2023
For example, marketers can try a subject line that includes the recipient’s name. For example, if you’re launching a new product, sometimes taking the time to cover all the benefits may be what’s needed to get them across the line. For example, a less visible call to action may get fewer clicks. Test several send cadences.
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