Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Is your marketing team ready for the future of content and experience management? What DXPs do.

Digital Experience Platform 94

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 94

TrustRadius Marketing

APRIL 29, 2022

If you’re still using a static content management system (CMS) for digital content delivery, you’re getting left behind. Digital experience platforms (DXP) allow you to create the seamless, personalized experiences your customers expect. As useful as DXPs are, their cost can be prohibitive.

Digital Experience Platform 52

Digital Experience Platform Enterprise Management CMS Development Work Management 52

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Learn More: How to Make Digital Transformation a Reality.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

Martech

MAY 2, 2023

Presenting at Best of Breed Marketing Summit alongside Marketing Tribe founder Frans Riemersma, Brinker, VP platform eco-system at HubSpot, said: “On average, across companies of all sizes, you still have around 291 SaaS subscriptions.

Marketing AI 114

Marketing AI User-Generated Content Hubspot Digital Experience Platform 114

Martech

OCTOBER 18, 2023

“I think a year ago there was uncertainty, just being honest, if we should stay true to our roots of offering a traditional coupled CMS and a DXP that offers less flexibility but more simplicity (because it is all-in-one),” he said. We asked CMO Shafqat Islam if that was all it was. Also, we are saving so much money.”

Enterprise Management 124

Enterprise Management Digital Asset Management Optimization CMS Development 124

Martech

OCTOBER 19, 2023

I think a year ago there was uncertainty, just being honest, if we should stay true to our roots of offering a traditional coupled CMS and a DXP that offers less flexibility but more simplicity (because it is all-in-one),” he said. Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas.

Enterprise Management 108

Enterprise Management Digital Asset Management CMS Development Optimization 108

Convert

MARCH 21, 2023

I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article. It is important to keep in mind that not every heatmap will present you with relevant data , especially if it is not derived from a sufficient sample size. SaaS product design, ecommerce CRO, mobile app design, etc.)

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52