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Web3 Startup Hiring Survived the Pandemic. Is This the End?

Zoominfo

However, just a few months later, optimism has given way to stunning losses in the crypto market. May 2022 saw a precipitous crash in value of virtually all crypto assets, including mainstream tokens such as Bitcoin and Ethereum, with more than $1 trillion of value lost. The rapid pace continued at the start of 2022.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

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ZoomInfo Targeted Audiences, the Next Chapter in Targeted Advertising

Zoominfo

Here’s why your audience data might be falling short: It’s inaccurate It’s outdated It’s too heavily modeled “No marketer wants to spend a single penny trying to reach somebody that’s never going to buy their product. So at the end of the day, the audience is your buyer,” says Jim Donovan, vice president of sales at ZoomInfo.

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ZoomInfo Targeted Audiences, the Next Chapter in Targeted Advertising

Zoominfo

No marketer wants to spend a single penny trying to reach somebody that’s never going to buy their product. So at the end of the day, the audience is your buyer,” says Jim Donovan, vice president of sales at ZoomInfo. . Customer relationship management (CRM) platforms Subscription data Social media data.

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Enterprise CRM’s Future is in Company Growth

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Enterprise customer relationship management (CRM) systems aren’t just an upselling gimmick from your standard CRM. Larger (enterprise) companies have different digital asset requirements compared to smaller companies, including their CRM. Enterprise vs. SMB CRM Systems. Enterprise CRM System Features.

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Killer Content Awards: Meet Our Past Winners

B2B Marketing Exchange

As we navigate through the dynamic landscape of B2B Marketing, it’s essential to take a moment to acknowledge and celebrate outstanding achievements. Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! Curious on what you missed last year?

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Enterprise CRM’s Future is in Company Growth

Zoominfo

Enterprise customer relationship management (CRM) systems aren’t just an upselling gimmick from your standard CRM. Larger (enterprise) companies have different digital asset requirements compared to smaller companies, including their CRM. Whatever a business requires, these systems must deliver.