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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. That’s great, but what does it have to do with search marketing?

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SaaS SEO: The #1 Guide to Growing Your SaaS Business in 2023

accelerate agency

Software as a Service (SaaS) is a rapidly evolving industry that has truly taken the world by storm. An effective strategy, whether developed in-house or through a professional SaaS SEO agency, is vital to achieving sustainable growth and success in the SaaS market. How do you do this? By creating a robust SaaS SEO strategy.

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How to Build a Kickass Content Strategy for SEO

seo.co

In order to win in content marketing, there are two easy steps: Create great onsite content with content marketing (which we have discussed at length before). This guide is all about the other side of the equation—the side that gets neglected by most content marketers. Promote that onsite content. Content Strategy Vacuum.

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What Is Owned Media? Definition, Process, Best Practices, and Examples

Martech Advisor

Since you exercise complete control over your owned properties, you have the freedom to tweak your content strategy and manage the publishing schedule according to the resource availability. Owned media follows the pull marketing strategy (to increase demand for products), contrary to paid media. Email Marketing.

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Why Your Content Marketing Strategy Should Include Long-Form Content

Content Standard

In 2012, when The New York Times presented its “ Snow Fall ” story to the world, it signaled to publishers—brand and media—a new era of content marketing where immersive experience ruled over stories of a single medium. The Advantages of Long-Form for a Content Marketing Strategy. Assemble Your Team.

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Why Your Content Marketing Strategy Should Include Long-Form Content

Content Standard

In 2012, when The New York Times presented its “ Snow Fall ” story to the world, it signaled to publishers—brand and media—a new era of content marketing where immersive experience ruled over stories of a single medium. The Advantages of Long-Form for a Content Marketing Strategy. Assemble Your Team.