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How to include a creative in the martech decision process

ClickZ

I’ve conducted a variety of evaluations across several types of tech platforms and know that it takes collective buy-in from cross-departmental leads within an organization to ensure implementation success and adoption of any new tool. As a marketer in these evaluations, my first go-tos are my partners in technical product and finance.

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3 Keys to a Winning Social Commerce Strategy

Salesforce Marketing Cloud

Learn how to engage customers, increase sales, and improve service. A social commerce strategy is an approach used by businesses to buy and sell products and services through social media. Thanks to social media marketing , customers can discover products as they scroll through their social feeds. DIY home renovation stories.

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Why we care about traditional content management systems, the original no-code tool

Martech

WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. Why should marketers care?

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11 Ways to Monetize a Website

seo.co

Sell Digital Products. + Sell Consulting Services. + Blogging + Affiliate Marketing. + If, for example, you have a brand that people are crazy about, you can always create branded merchandise (like hats, stickers, and water bottles). There’s a market for both print/framed photography and creative licensing for online use.

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Everything You Need to Know about Marketing Compliance for 2021

Single Grain

These days, marketing compliance is a constant battle for companies. The trouble is that with so much digital content being produced every day, it can be challenging for the marketing team to ensure that all marketing collateral meets the legal and regulatory standards set by internal and external bodies.

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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

ClickZ

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” What makes Percolate unique and what is next for the company?

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Best Metaverse Marketing Agency: Top 10 Choices for 2022

Single Grain

the metaverse, leading brands are developing innovative strategies to incorporate metaverse marketing in the promotion of their products and services. TABLE OF CONTENTS: ↓ What Is Metaverse Marketing? Metaverse Marketing Stats. How to Choose the Best Metaverse Marketing Agency. Who Uses the Metaverse?