Martech
MARCH 31, 2022
That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. Your Marketing Operations (MOps) director’s face looks like you just ate her puppy for breakfast. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team.
Martech
OCTOBER 7, 2021
Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case even for these tools.
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Martech
MARCH 2, 2022
For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows. Does the tool fit with our current processes or would we need to change them? How do our employees manage their own productivity?
TrustRadius Marketing
MAY 12, 2022
Delivering a great customer experience today also means managing your online presence. Digital experience software allows you control over each new customer’s first time. We talk about some important tips to help you pick the best digital experience platform for your customer-centric team.
ClickZ
OCTOBER 30, 2020
30-second summary: COVID-19 has stress-tested the technologies and processes used in digital marketing departments by forcing everyone to work remotely. Without the right technologies, marketers lose efficiency, quality, and accuracy when confronting these challenges. Marketers hesitate to invest in new content.
chiefmartech
DECEMBER 1, 2020
Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Linear flows that produced and delivered goods and services. Project management Gantt charts epitomized this view.
B2B Marketing Traction
NOVEMBER 27, 2013
A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. The study was done by a Digital Asset Management firm named WebDAM. The findings included the following: 78% of CMOs believe custom content is important for future marketing. Focus your content.
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