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The Four Pillars of a Healthy Content Inventory

Content Standard

Content management and organization is a struggle for many teams. Constructed correctly, a content inventory can do more than facilitate your content team’s production; it’s also a great resource for your broader team to make use of all the material you’ve published. The Four Pillars. Image attribution: Max Langelott.

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Virtual events: The ultimate marketers’ guide

Martech

This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Allocating resources to making connections.

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100+ Tools Content Marketers Really Love

Content Marketing Institute

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency.

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Outlining the Content Collaboration Process in Four Key Phases (Part 1 of 6)

ClearVoice

You know creating content is the backbone of your inbound marketing approach, and brand reputation hinges on quality. As you dream of how to navigate your next content marketing campaign, go all-in with a success mindset — and documented process. Give your marketing team clear instruction and task lists. You embrace a process.

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Democratizing Content Across the Enterprise: How Headless Can Break the Bottleneck

Martech Advisor

Your guide to recognizing the value of democratizing content marketing and four ways a cutting-edge headless CMS busts through bottlenecks to keep productivity and revenue flowing writes, Brent Heslop, Brent Heslop, Content Strategist, Contentstack. Also Read: Find Which CMS Fits by Asking the Right Questions.