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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Budget: $0 (I have no budget, I need something free!).

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Book Review: Social Media Marketing

Webbiquity

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Wikis (Wikipedia, hundreds of specific topic-focused wikis). Social Events (e.g., Dana Larson | Expert Bits.

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An Open Letter to Jimmy Wales

Webbiquity

Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. It’s a phenomenally time-saving research tool. Any editor who isn’t embarrassed by the Anvil Media – Attensa Wiki-gate fiasco should be permanently banned. It’s an over-used PR buzzword.

Wikipedia 100
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Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. Digg this Post to del.icio.us Intranet 2.0.

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Social Media Marketing Strategies for 2010

Webbiquity

Finally, when using social media for research purposes, buyers are most interested in hearing from independent third parties, with blogs, boards and forums being the most popular tools. Secondarily, they want to read about results from peers and colleagues, with blogs and Twitter being the most popular media. The lessons? Post this on Diigo.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

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Social Media is Simpler Than You Think

Webbiquity

Business people have always had to do this, and have used a variety of tools: trade publications, direct conversations with vendors and customers, analyst reports, seminars and other events, trade associations newsletters and other sources. What’s happening with prices? And most importantly: are your customers talking about you?