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Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

I think growing and focusing on this group is the key to igniting more WOM in your business! Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

WOM 100
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The Perfect Storm in Customer Service

Buzz Marketing for Technology

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. Tweet This! Share this on Facebook. Share this on Linkedin.

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Customer Service is the New Marketing

Buzz Marketing for Technology

It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Tweet This!

WOM 100
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It pays to provide Support with Social Media

Buzz Marketing for Technology

2) Good customer experiences drive Word of Mouth (WOM) – we all know in social media that both good and bad customer experience stories spread like wildfires. Tags: Customer Support Interactive Marketing Loyalty ROI Social Media Social Networking. Every Industry! Why not be on the winning side of that equation. Tweet This!

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Social Customer Support delivers Strong ROI

Buzz Marketing for Technology

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). Tags: Customer Support ROI Social Media Social Networking Support Twitter. Tweet This! Share this on Facebook.