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Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us are the most effective means of spreading viral content. in your booth.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ). Aaron Pearson ( @apearson ) + others. What B2B communicators can learn from the 2010 World Cup , June 14, 2010. Follow the Lead ( Gatekeeper Cold Calling Sales Social ).

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Blogger outreach is more PR than social media

Biznology

My expertise, however, is online community outreach and engagement. Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. The Quantum Mechanics of Blogger Outreach. Be a Big Fish in the Blogger Outreach Pond.

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