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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. To keep pace with the digital transformation, B2B marketers must shift from designing outbound campaigns to fostering community interactions.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email Marketing Tips and Tactics.