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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

2) Email, search marketing, and inside sales worked best for awareness and demand generation. Summarizing the questions and calls I get from clients, you would think social media presents B2B marketers with tremendous new marketing opportunities.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email Marketing Tips and Tactics.