2010 B2B Marketing Budgets and Mix Trends Research
Online Marketing Institute
NOVEMBER 1, 2010
3) B2B marketers clung to unimaginative spending habits. Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. You can read more about this in the new research that continues to chart the progress of the B2B marketing mix.
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