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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

3) B2B marketers clung to unimaginative spending habits. Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. You can read more about this in the new research that continues to chart the progress of the B2B marketing mix.

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Conversations Re: Sales | Marketing | Social Media | Etc. Tweet This!

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. Share this on Bebo. Share this on del.icio.us.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

Digg - Digg is a social news website that allows members to submit and vote for articles. G Google Buzz - Google Buzz is a social networking and messaging tool from Google, designed to integrate into the company's web-based email program, Gmail. Reddit - Reddit is similar to Digg and Newsvine.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email Marketing Tips and Tactics.

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An Interview with Sean Geehan, CEO and Founder Geehan Group

Buzz Marketing for Technology

Right now the “hot thing” is social media, and as powerful as social media is, it still needs to be balanced and integrated into the overall marketing plan. Then balance the marketing mix to align to these goals and maximize the impact your marketing dollars have on the business goals. Tweet This! Share this on Facebook.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

As the release notes, “Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers.&# For those marketers, reading this announcement is a starting point.