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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

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B2B Lead Management Market Heats Up

Online Marketing Institute

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

How do B2B social media marketing practices differ from B2C companies? What percentage of web searches stop after page one of the results? How much do small businesses spend on search engine marketing? Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily.