Buzz Marketing for Technology

MARCH 25, 2010

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. Just ask Dell regarding their batteries that caught fire.

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

DECEMBER 1, 2010

Others are looking for a tool to do the work for them and I would argue that they shouldn’t be focused on finding the right tool, they should be focused on finding the right approach! Moreover, great customer experiences drive positive word of mouth (WOM) which capitalizes on the viral nature of Social Media. Tweet This Post.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Buzz Marketing for Technology

MAY 19, 2010

Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case. Related posts: It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Share this on Facebook. Share this on Linkedin.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100