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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Your PR team was aware of most of these as it often had a hand in generating those placements. Traditional PR + Social Media Monitoring. Share this on LinkedIn. Until fairly recently, keeping track of your organization’s online presence was relatively easy. Budget: We don’t need no stinkin’ budget. Tweet This!

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. But what metrics are really most appropriate for social media measurement?

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Measuring the Impact of Social Media in B2B Marketing

Webbiquity

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. Social media is more like a PR activity than marketing or advertising. And as with any other marketing or PR activity, social media efforts be focused on a specific audience. LinkedIn, Facebook).

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Should social media be under the overall purvue of marketing or PR? Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? 11 Practical Business Uses for LinkedIn, Facebook and Twitter by GigaOM. Getting Started Social Media Advertising on Facebook, YouTube & LinkedIn by TopRank Online Marketing Blog.

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Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity

And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S. social media, PR, advertising) that support that activity. Share this on LinkedIn. 2010 Lead Generation Marketing ROI Study (32 pages). Share this on Bebo. Tweet This!