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Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?

It's All About Revenue

I think we’ll see one of the two marketing automation leaders – Eloqua or Marketo – emerge as a billion dollar company and own 40% market share. Revenue Performance Management is to Marketing Automation as: Facebook is to MySpace. Facebook has succeeded by appealing to a broader audience through a more interactive experience. Facebook. by Joe Chernov | Tweet this.

How to turn a good white paper into a great lead generation piece

Fearless Competitor

Lead generation - How to Find New Customers ( Marketo ). To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: We craft a great white paper, like our highly acclaimed white paper on B2b lead generation How to Find New Customers , sponsored by Marketo. Post that content everywhere – such as Twitter, Linkedin, Facebook, Digg, Delicious, StumbleUpon , Docstoc, Slideshare, etc.

7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Modern B2B Marketing

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? Check out Marketo’s Definitive Guide to Social Media.

Media 19

20+ Cool Social Media and Web Tools


A dead-simple to use Twitter monitoring dashboard; keep tabs on tweets for three phrases, hash tags or Twitter handles. Twitter) and social content sharing sites. Twitter saves “only&# your last 3,200 tweets. Digg this! Share this on Facebook.

Go On Get Your Blog On: How to Empower Employees as Blogging Champions

Modern B2B Marketing

by Jason Miller Marketo launched a company wide initiative to train employees on all things social media last month by declaring December as Social Media Month. All employees are trained on the Marketo social media policy from day one as it is part of our new hire orientation.

B2B Marketing Automation gathers steam

grow - Practical Marketing Solutions

Vendors such as Genius, Eloqua, Marketo, and Pardot are reaping the benefits and growing fast. Follow her on Twitter at [link]. Share this on Facebook. Digg this!

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. How do you PROVE the value of Twitter?

B2B Social Media – 10 Tips From The Definitive Guide To Social Media

Modern B2B Marketing

3. Twitter 101. 4. Facebook 101. DO use Facebook status updates to include powerful tidbits of information, similar to Tweets. DO create a Facebook page for your business, especially if you aren’t comfortable with a personal profile.