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Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?

It's All About Revenue

think we’ll see one of the two marketing automation leaders – Eloqua or Marketo – emerge as a billion dollar company and own 40% market share. Revenue Performance Management is to Marketing Automation as: Facebook is to MySpace. Facebook has succeeded by appealing to a broader audience through a more interactive experience. It’s great for marketing teams to have a Twitter and Facebook account, but if you aren’t tracking metrics such as behavior, conversions, discussion topics, etc., Facebook. by Joe Chernov | Tweet this. Reddit.

20+ Cool Social Media and Web Tools

Webbiquity

dead-simple to use Twitter monitoring dashboard; keep tabs on tweets for three phrases, hash tags or Twitter handles. Twitter) and social content sharing sites. Twitter saves “only&# your last 3,200 tweets. Digg this! Share this on Facebook. Looking for a way to monitor social media activities and results on a tight budget? Cool Web Tools. uberVU.

How to turn a good white paper into a great lead generation piece

Fearless Competitor

Lead generation -  How to Find New Customers ( Marketo ). To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: We craft a great white paper, like our highly acclaimed white paper on B2b lead generation How to Find New Customers , sponsored by  Marketo. Post that content everywhere – such as Twitter, Linkedin, Facebook, Digg, Delicious, StumbleUpon , Docstoc, Slideshare, etc. B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. How to Find New Customers.

7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Modern B2B Marketing

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right?  NO! Check out Marketo’s Definitive Guide to Social Media. These channels are just the places where we network with others online, not the best ways to do it. Need to improve? 

Purchases are fun, but…….they don’t move the business needle

Fearless Competitor

Share the blog post on Twitter, LinkedIn, Facebook, Google+, Digg, Delicious, StumbleUpon, etc. Good place to start is the Marketing Measurement Cheat Sheet by Marketo.). We enjoy buying things, like cars, golf clubs, iPads, and vacations.  I do too. Problem is, just spending money does not move the business needle. Sales lead generation takes a lot more.

Identifying the Hottest Social Networks and Niche Sites for Your Target Audience

Modern B2B Marketing

The Obvious Ones : Facebook: The granddaddy of them all.  In 2011, Facebook has 500,000,000 active users.  Nearly 72% of Facebook users are in the U.S.; Twitter: The premier microblogging website is a hot social messaging platform and one of the top social networks. Twitter also offers news, trends, social buzz, and communal chatting. The comScore 2010 U.S.

Go On Get Your Blog On: How to Empower Employees as Blogging Champions

Modern B2B Marketing

by Jason Miller Marketo launched a company wide initiative to train employees on all things social media last month by declaring December as Social Media Month. All employees are trained on the Marketo social media policy from day one as it is part of our new hire orientation. Marketo blogging basics. View more presentations from Marketo. We didn’t stop there.

Media 11

Should I Open A New Social Channel? 5 Questions To Ask Yourself

Modern B2B Marketing

Facebook, has only been around for seven years, after all!) stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from.  Digg : Delve into this library of articles on almost every topic. General info sharing sites like StumbleUpon and Digg cover a wide variety of topics and that includes user profiles as well. Do

B2B Marketing Automation gathers steam

grow - Practical Marketing Solutions

Vendors such as Genius, Eloqua, Marketo, and Pardot are reaping the benefits and growing fast. Follow her on Twitter at [link]. Share this on Facebook. Digg this! Marketing automation software is arguably the hottest segment of the CRM industry and becoming the centerpiece of many marketing programs. Buyers are increasingly wary of the phone. What does that mean?

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world. 

B2B Social Media – 10 Tips From The Definitive Guide To Social Media

Modern B2B Marketing

Develop linkbait & use anchor text links. 3.    Twitter 101. Tweet daily, multiple times daily – Include links, RT followers, be interesting. 4.    Facebook 101. DO use Facebook status updates to include powerful tidbits of information, similar to Tweets.  DO create a Facebook page for your business, especially if you aren’t comfortable with a personal profile.