Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
It's All About Revenue
APRIL 8, 2011
think we’ll see one of the two marketing automation leaders – Eloqua or Marketo – emerge as a billion dollar company and own 40% market share. Revenue Performance Management is to Marketing Automation as: Facebook is to MySpace. Facebook has succeeded by appealing to a broader audience through a more interactive experience. It’s great for marketing teams to have a Twitter and Facebook account, but if you aren’t tracking metrics such as behavior, conversions, discussion topics, etc., Facebook. by Joe Chernov | Tweet this. Reddit.
How to turn a good white paper into a great lead generation piece
SEPTEMBER 20, 2011
Lead generation - How to Find New Customers ( Marketo ). To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: We craft a great white paper, like our highly acclaimed white paper on B2b lead generation How to Find New Customers , sponsored by Marketo. Post that content everywhere – such as Twitter, Linkedin, Facebook, Digg, Delicious, StumbleUpon , Docstoc, Slideshare, etc. B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. How to Find New Customers.
7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
Modern B2B Marketing
MARCH 17, 2011
by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? NO! Check out Marketo’s Definitive Guide to Social Media. These channels are just the places where we network with others online, not the best ways to do it. Need to improve?
20+ Cool Social Media and Web Tools
SEPTEMBER 15, 2010
dead-simple to use Twitter monitoring dashboard; keep tabs on tweets for three phrases, hash tags or Twitter handles. Twitter) and social content sharing sites. Twitter saves “only your last 3,200 tweets. Digg this! Share this on Facebook. Looking for a way to monitor social media activities and results on a tight budget? Cool Web Tools. uberVU.
Go On Get Your Blog On: How to Empower Employees as Blogging Champions
Modern B2B Marketing
FEBRUARY 1, 2012
by Jason Miller Marketo launched a company wide initiative to train employees on all things social media last month by declaring December as Social Media Month. All employees are trained on the Marketo social media policy from day one as it is part of our new hire orientation. Marketo blogging basics. View more presentations from Marketo. We didn’t stop there.
B2B Marketing Automation gathers steam
grow - Practical Marketing Solutions
NOVEMBER 11, 2010
Vendors such as Genius, Eloqua, Marketo, and Pardot are reaping the benefits and growing fast. Follow her on Twitter at [link]. Share this on Facebook. Digg this! Marketing automation software is arguably the hottest segment of the CRM industry and becoming the centerpiece of many marketing programs. Buyers are increasingly wary of the phone. What does that mean?
Top 56 B2B Marketing Posts October 2010
B2B Marketing Zone Posts
NOVEMBER 2, 2010
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world.
B2B Social Media – 10 Tips From The Definitive Guide To Social Media
Modern B2B Marketing
JULY 15, 2010
Develop linkbait & use anchor text links. 3. Twitter 101. Tweet daily, multiple times daily – Include links, RT followers, be interesting. 4. Facebook 101. DO use Facebook status updates to include powerful tidbits of information, similar to Tweets. DO create a Facebook page for your business, especially if you aren’t comfortable with a personal profile.