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| | IT'S ALL ABOUT REVENUE
APRIL 8, 2011 [Digg, Facebook] Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
think we’ll see one of the two marketing automation leaders – Eloqua or Marketo – emerge as a billion dollar company and own 40% market share. Revenue Performance Management is to Marketing Automation as: Facebook is to MySpace. Facebook has succeeded by appealing to a broader audience through a more interactive experience. It’s great for marketing teams to have a Twitter and Facebook account, but if you aren’t tracking metrics such as behavior, conversions, discussion topics, etc., Facebook. by Joe Chernov | Tweet this. Reddit.
| | WEBBIQUITY
SEPTEMBER 15, 2010 [Digg, Facebook] 20+ Cool Social Media and Web Tools
dead-simple to use Twitter monitoring dashboard; keep tabs on tweets for three phrases, hash tags or Twitter handles. Twitter) and social content sharing sites. Twitter saves “only your last 3,200 tweets. Digg this! Share this on Facebook. Looking for a way to monitor social media activities and results on a tight budget? Cool Web Tools. uberVU.
JUNE 19, 2012 | FEARLESS COMPETITOR
[Digg, Facebook] Purchases are fun, but…….they don’t move the business needle
FEBRUARY 1, 2012 | MODERN B2B MARKETING
[Digg, Facebook] Go On Get Your Blog On: How to Empower Employees as Blogging Champions
OCTOBER 17, 2011 | MODERN B2B MARKETING
[Digg, Facebook] Identifying the Hottest Social Networks and Niche Sites for Your Target Audience
OCTOBER 12, 2011 | MODERN B2B MARKETING
[Digg, Facebook] Should I Open A New Social Channel? 5 Questions To Ask Yourself
SEPTEMBER 20, 2011 | FEARLESS COMPETITOR
[Digg, Facebook] How to turn a good white paper into a great lead generation piece
APRIL 8, 2011 | IT'S ALL ABOUT REVENUE
[Digg, Facebook] Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
| | FEARLESS COMPETITOR
SEPTEMBER 20, 2011 [Digg, Facebook] How to turn a good white paper into a great lead generation piece
Lead generation - How to Find New Customers ( Marketo ). To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: We craft a great white paper, like our highly acclaimed white paper on B2b lead generation How to Find New Customers , sponsored by Marketo. Post that content everywhere – such as Twitter, Linkedin, Facebook, Digg, Delicious, StumbleUpon , Docstoc, Slideshare, etc. B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. How to Find New Customers.
| | MODERN B2B MARKETING
MARCH 17, 2011 [Digg, Facebook] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? NO! Check out Marketo’s Definitive Guide to Social Media. These channels are just the places where we network with others online, not the best ways to do it. Need to improve?
| | FEARLESS COMPETITOR
JUNE 19, 2012 [Digg, Facebook] Purchases are fun, but…….they don’t move the business needle
Share the blog post on Twitter, LinkedIn, Facebook, Google+, Digg, Delicious, StumbleUpon, etc. Good place to start is the Marketing Measurement Cheat Sheet by Marketo.). We enjoy buying things, like cars, golf clubs, iPads, and vacations. I do too. Problem is, just spending money does not move the business needle. Sales lead generation takes a lot more.
| | MODERN B2B MARKETING
OCTOBER 17, 2011 [Digg, Facebook] Identifying the Hottest Social Networks and Niche Sites for Your Target Audience
The Obvious Ones : Facebook: The granddaddy of them all. In 2011, Facebook has 500,000,000 active users. Nearly 72% of Facebook users are in the U.S.; Twitter: The premier microblogging website is a hot social messaging platform and one of the top social networks. Twitter also offers news, trends, social buzz, and communal chatting. The comScore 2010 U.S.
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 1, 2012 [Digg, Facebook] Go On Get Your Blog On: How to Empower Employees as Blogging Champions
by Jason Miller Marketo launched a company wide initiative to train employees on all things social media last month by declaring December as Social Media Month. All employees are trained on the Marketo social media policy from day one as it is part of our new hire orientation. Encouraging our staff to write a blog posts on a industry topics or their individual expertise broadens Marketo’s voice brings about a “humanzing” effect. Marketo blogging basics. View more presentations from Marketo. Engaging in Facebook and Twitter conversations. MORE >>
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 12, 2011 [Digg, Facebook] Should I Open A New Social Channel? 5 Questions To Ask Yourself
Facebook, has only been around for seven years, after all!) stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from. Digg : Delve into this library of articles on almost every topic. General info sharing sites like StumbleUpon and Digg cover a wide variety of topics and that includes user profiles as well. Do Questions To Ask Yourself was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Beyond the old (can we really say that? Mixx : Submit and rate content to drive traffic to your site. MORE >>
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, NOVEMBER 11, 2010 [Digg, Facebook] B2B Marketing Automation gathers steam
Vendors such as Genius, Eloqua, Marketo, and Pardot are reaping the benefits and growing fast. Follow her on Twitter at [link]. Share this on Facebook. Digg this! Marketing automation software is arguably the hottest segment of the CRM industry and becoming the centerpiece of many marketing programs. We’re fortunate to have Laura Carlson , an expert in this area provide a guest post today explaining this important trend! While it was a relatively quiet niche several years ago, marketers are now adopting automation systems aggressively. What does that mean? MORE >>
B2B MARKETING ZONE POSTS | TUESDAY, NOVEMBER 2, 2010 [Digg, Facebook] Top 56 B2B Marketing Posts October 2010
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world. MORE >>
MODERN B2B MARKETING | THURSDAY, JULY 15, 2010 [Digg, Facebook] B2B Social Media – 10 Tips From The Definitive Guide To Social Media
Develop linkbait & use anchor text links. 3. Twitter 101. Tweet daily, multiple times daily – Include links, RT followers, be interesting. 4. Facebook 101. DO use Facebook status updates to include powerful tidbits of information, similar to Tweets. DO create a Facebook page for your business, especially if you aren’t comfortable with a personal profile. Sites like Delicious, Digg and StumbleUpon house lists of websites, blog and articles categorized by tags and topics. HOW – How can you deploy social media tactics for measurable success? Vimeo. MORE >>