Webbiquity

FEBRUARY 13, 2010

The brilliant Ardath Albee provides the missing piece, a reliable recipe marketing automation, demand generation and content marketing success in her new book, eMarketing Strategies for the Complex Sale. However, the purchasing committee will generally include someone from IT, the CFO, and in smaller firms possibly even the CEO.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Hubspot

JUNE 24, 2013

Main contenders have been Feedly and Digg. According to a report by eMarketer , 87% of B2B decision-makers say that content affects their purchasing decisions. but now AOL has tried to jump in the fray with some unimpressive and buggy features. Nice try AOL, but it''s not doing much for us. But how about you?

Digg 28

Digg Paid Search Agency Emarketing RSS 28

Online Marketing Institute

OCTOBER 29, 2010

According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership&# for their brand. Purchase Tickets Nominate Now Recently Trending Facebook Now Tries to Tell the Story Between Two Friends View Comments When Are Facebook Users Most Active?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Webbiquity

JULY 26, 2010

B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Christina “CK&# Kerley ( @CKsays ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 17, 2011

by eMarketer. According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

APRIL 5, 2010

Inside the Mind of the B2B Buyer – New Paths to Purchase - Fearless Competitor , March 1, 2010 How the B2B buying cycle has changed. B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. Inside the Mind of the B2B Buyer – New Paths to Purchase , March 1, 2010. Linkedin (56).

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

NOVEMBER 2, 2010

According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership&# for their brand. The tricky part for B2B is that conversion comes much later and isn't as easy to track as say, a purchase made from a B2C e-commerce site.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40