The practice takes a variety of forms, but straightforward examples include Digg , TechMeme , and B2B Marketing Zone. The What is it about aggregation that riles so many journalists? understand the competitive motives behind the objections of legacy publishers like Rupert Murdoch and the New York Times. They don’t like the idea of anyone “harvesting revenue that might otherwise be directed to the originators of the material,” as Times editor Bill Keller wrote. But But why should individual writers, who have much to gain from the exposure aggregation can provide, find it offensive?