Marketing Interactions

OCTOBER 8, 2020

But what buyers really care about is problem solving and validating their choice by proving the value they’ll get by choosing your products. This is the foundation that gives them validation for choosing your product. You create messaging, differentiation, brochures, solution briefs, videos on how to use it, web pages, and more.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

Marketing Interactions

MARCH 7, 2022

Can’t determine the differences between vendors to validate and justify a choice. If you now have it, this is a great time to tell them and validate what outcomes it will bring for them. Experienced a re-org that shifted priorities—or delayed them. Don’t see the value as high enough to warrant the change effort.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Marketing Interactions

SEPTEMBER 21, 2021

And the report found that only 19% of buyers appreciate content that validates their current thinking. If your content is just a repetition of what everyone else in the industry is saying, there’s no differentiation. I’d contend that all the content your marketing team produces needs to be human, be helpful, and be insightful.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership B2B Content 69