ClearVoice

MARCH 6, 2020

What is SWOT analysis? As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and T hreats. What is SWOT analysis? SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT (a.k.a.,

SWOT 115

SWOT Analysis Planning Paid Search Agency 115

Zoominfo

OCTOBER 18, 2022

Demand creation Includes webinars, white papers, and product trials 3. Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? Reputation Includes content assets such as blogs and press releases 2. Sales enablement Includes playbooks, ROI tools, and battle cards 4.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Exo B2B

SEPTEMBER 19, 2023

This also involves a thorough SWOT analysis, assessing strengths, weaknesses, opportunities and threats. Example of SWOT: (Note. Also white papers, videos, webinars and other content relevant to your B2B audience. This is B2B after all! Understanding your current market position is essential to defining your trajectory.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Vision Edge Marketing

NOVEMBER 28, 2023

Use this information to identify your strengths, weaknesses, opportunities, and threats (SWOT) and create your SWOT table. And the company fosters a sense of community among its customers and partners through events like Dreamforce, webinars, and forums.

Webinar Metrics 228

Webinar Metrics SWOT Marketing & Strategy Lead Ranking 228

Marketing Insider Group

NOVEMBER 16, 2021

Understand how well you meet the customer’s needs, where you have a “differential advantage” (an old Michael Porter concept that’s new again) and know how well your competitor does against you as well. And yes, Competitive Intelligence comes into play in a big way.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Marketing Insider Group

AUGUST 30, 2019

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics. Identify a Senior Marketing Advocate. Being Top-Heavy.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Oktopost

DECEMBER 8, 2020

Multimedia content like videos, webinars, and podcasts. They do this by finding ways to differentiate themselves from their competition. When analyzing your competitors, look for the themes and ideas in their messaging that function as differentiators. Use frameworks: SWOT the PEST. Look closely at: Their advertising.

Analysis 111

Analysis SWOT Peer-to-peer Top of Funnel 111