Webbiquity

JANUARY 19, 2023

A longer sales cycle is common for B2B purchases, as decisions are made at the highest levels of an organization after weighing numerous factors and alternatives. Thus, it’s critical for marketers in a B2C environment to focus heavily on pricing strategies that differentiate their products from competitors and drive customer loyalty.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Webbiquity

AUGUST 8, 2011

This is where you differentiate yourself from the pack. Be as direct and factual as possible about your differentiators: service, price, features, capabilities, technology, experience, focus, expertise, acknowledgments, TCO, ROI…tell your prospects what makes your product or service uniquely suited to their needs.

Enterprise Management 100

Enterprise Management Marketing Management Marketing Websites Business 100

Webbiquity

FEBRUARY 14, 2010

They expect sales and marketing pros to be using the web as well to understand their problems before the sales conversation even starts. On the other hand, providing compelling information at the right time can reduce the sales effort required, shorten sales cycles, and make you look smarter than your competition as well.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

MARCH 11, 2021

It’s equally important for the sales team to have some level of input on the types of ads and content that the marketing team is churning out. Co-locate your sales and marketing teams to bring them physically as well as operationally together. Put Them in the Same Space.

Top of Funnel 278

Top of Funnel Paid Search Agency Advertising Agencies Enterprise Management 278