What is marketing automation and how can it help B2B marketers?
Martech
JANUARY 9, 2023
Digging down into the motivations for replacement, the marketers who said they replaced MAPs in 2022 generally went from one packaged commercial solution (rather than a homegrown application) to another commercial tool, with most seeking better features (58%) and improved integration (23%). The top 5 solutions replaced.
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