ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery
Customer Experience Matrix
MARCH 22, 2010
Although integrated multi-channel delivery is indeed a key differentiator for ClickSquared, the firm also offers its own campaign management system, called “Click 3G”. It’s true that they avoid hefty license fees by using their own software. This was not wholly accurate. Thus, in-house development is relatively more attractive.
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