Movable Ink’s Da Vinci thinks outside the campaign box
Martech
JUNE 22, 2022
Over the past few years, however, it has broadened its offering, promising to generate real-time personalization across the range of customer touchpoints. But in de-emphasizing the next-best-action approach, Da Vinci differentiates the value it sets out to bring. Years ago, that was equated with recommendation engines. .
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