Differentiation Outreach Resources SME 
KoMarketing Associates
FEBRUARY 6, 2018
Here are few examples: Strategic marketing overview material – including branding guidelines, target audiences, points of differentiation, etc. SME Interviews. Interviews with an organization’s subject matter experts (SMEs) have become even more important in matching keyword strategy with B2B products and solutions.
Tiecas
MARCH 21, 2024
Also, while datasheets are essential, they don’t create differentiation if your value proposition is similar to competitors’. For deeper insights on this, check out this article: How Manufacturers Can Use Content for Differentiation and Create a Competitive Edge. Engineers get bombarded with product-focused marketing.
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Salesforce Marketing Cloud
FEBRUARY 19, 2024
Supporting training materials and best practices To help new and existing team members, your playbook should have training resources, best practices, and tips from top performers — a mix of learning materials and real-world wisdom teams can emulate. ” and “How do we differentiate our approach from competitors?”
Hinge Marketing
SEPTEMBER 9, 2020
This allows the team to make strategic decisions about priorities and resource allocation and not assume that every practice should be treated identically. What are your true differentiators? This activity can often benefit from an outside perspective: a resource who is not buffeted by internal politics.
Directive Agency
JULY 26, 2016
I strongly recommend you work with an agency who has a dedicated resource and development department team. That said, make sure they have the resources such as people, processes, and infrastructure to handle a large volume of customers. Optimization takes time, it takes resources, and it takes effort. Sizeable client base.
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