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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

Wikipedia definitions to level the playing field. Email marketing campaigns using buyer personas experienced 2X the open rate and 5X the click-through rate as those without them. Personas inform personalized emails that boost conversion rates by 10%. So I will give you yet another one. They simply need a revamp.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Creative is the real differentiator of brands, but SEM professionals arguably think about it least, since they often focus too much on operations. Google Now responded by reading out the contents of the Whopper page on Wikipedia. ” This led to an absolutely massive open rate. Artificial Intelligence Ain’t Art.