Valasys

AUGUST 16, 2019

Customer Relationship Management (CRM) is an approach by which a company manages its interactions with the existing & potential customers. Modern CRMs analyze customers’ data based on their research methodologies on the web, as well as based on their past buying behaviors.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Strategic-IC

JULY 2, 2018

In this post, we outline some of the main resource requirements involved in planning and implementing a full-scale ABM campaign. The question over how to resource account-based marketing stems from a requirement for higher levels of personalisation than traditional lead gen campaigns. Related: What Resources Will My ABM Campaign Need?

Account Based Marketing 48

Account Based Marketing Resources Enterprise Management CMS Development 48

Hubspot

MARCH 9, 2017

Providing a cloud-based solution, customers need to log in, which means they need to revisit your website. It’s important to track these returning customers independently, as they can skew your traffic numbers. There are a number of ways to identify this traffic as returning customers. 2) Leads by Lifecycle Stage.

Lead Ranking 70

Lead Ranking Work Management Marketing Qualified Leads Marketing Management 70