Key Differences Between MQL and HQL for B2B Lead Generation Â
Only B2B
MARCH 20, 2024
This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team? Must Read: MQL vs. SQL: Which Lead Matterrs More and When? By assigning points to various lead interactions (e.g.,
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