Webbiquity

JUNE 21, 2022

Image credit: HubSpot. One factor to remember is that if you are using cookies to collect user data, you should clearly reveal this to your users in a privacy policy on your website. Use a comparison tool on their phone to find the lowest price. Order the product on their home laptop.

Privacy Policies 342

Privacy Policies Brand Identity Branding Multi-Channel 342

NetLine

DECEMBER 18, 2023

Intent data can identify the competitors that prospects also consider, so you can utilize competitive take-out messaging to highlight your brand’s key differentiators—such as more robust features, accessible price points, and user experience. Take comparison pages, for example.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Sana Commerce

JULY 13, 2022

According to one HubSpot study , 42% of companies have acquired new customers through their blog. Blogging allows you to spend some time focused on your brand voice and tone – whatever your voice, blogging provides a platform to establish and differentiate your organization from other competitors. Why is B2B blogging important?

Tips 52

Tips B2B B2B Thought Leadership Lead Scoring 52

Hubspot

AUGUST 7, 2019

The differentiating component of a landing page is that it contains a lead form that asks visitors for their contact information, typically in exchange for something the visitor values. Privacy policy. A landing page can also serve as the homepage of a website. Easy unsubscribe. Quote from a successful or happy customer.

Landing Pages 101

Landing Pages Paid Content Click Rate Trigger Marketing 101

Convert

MARCH 21, 2023

If you’re going to be bringing a third party into your relationship with your customer, ensure they share the same privacy values. While setting up your account, don’t just tick “read the privacy policy and terms and conditions” and be on your way. Ensure you’re offered privacy by default. Delete regularly.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Webbiquity

FEBRUARY 23, 2012

Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook.

Google 100

Google Tactics Tips Best Practices 100

Hubspot

FEBRUARY 11, 2013

Don't include any links to your privacy policy on or near your forms, and don't display any third-party seals of approval (e.g. Nothing says "good sport" like a company who uses their competitors' shortcomings (called out by name) as a differentiator. 50) Make it really hard for people to trust you. Why wouldn't they trust you

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28