article thumbnail

The 7 Keys to Mobile Marketing

QuanticMind

Yet surprisingly, many businesses today often don’t consider differentiating their marketing strategy across devices. To combat this issue, Google has made several algorithm updates that include mobile site speed as a major factor in pagerank. Take Advantage of Mobile Advertising. Full screen mobile ads.

article thumbnail

Make Sure Your Logo Can Handle the Job at Any Size

WebMarketCentral

Lesson: vet all choices against the basics: • Does it clearly differentiate our company? • Could it be a blue sales funnel with blobs in it? Today’s logos appear in browser bars, online ads, in print and display advertising, and more. I should have followed the same process we use with our clients. Is it memorable? • Mysterious.

article thumbnail

101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

This may seem like a simple feature, but it’s one that’s commonly neglected and much more important than most people realize, because of the way PageRank ‘flows’ throughout a site. You’ll also need a degree of differentiation if you’re going to stand out in search engines.