Differentiation Eye-Tracking Narrowcasting Personalization 
The ROI Guy
DECEMBER 23, 2010
Content that is most effective today included discounts, special offers, giveaways, recommendations / advice, webinars, videos, white papers, articles designed to deliver value, new ideas, credibility, personalization and entertainment.
Webbiquity
FEBRUARY 23, 2012
Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook. 5 Top Google+ Plugins by Kim Garst.
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