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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

The pricing starts at $1,195/month. This fully loaded marketing automation solution provider offers an exceptional level of service and comes with a matching price tag. This fully loaded marketing automation solution provider offers an exceptional level of service and comes with a matching price tag. Customer.io.

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LoopFuse Offers Free Marketing Automation System: Another Step Towards Industry Consolidation

Customer Experience Matrix

Personally, I’d argue that the really significant news out of LoopFuse is their newly tiered pricing structure. The entry point of $350 per month (for up to 10,000 prospects with unlimited emails and page views) is much lower than the $1,000 to $2,000 starting price of most full-function marketing automation systems.

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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Here’s a quick look at what I found. Social media.

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How to Woo B2B Buyers With Interactive Assessments

SnapApp

The modern B2B buyer does a huge amount of research during their purchase process. A study by Acquity Group found that 94 percent of B2B buyers report that they conduct some form of online research before purchasing a business product, and 55 percent of B2B buyers conduct online research for at least half of their corporate purchases.

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Are White Papers Dead?

The ROI Guy

According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Likely your traditional white paper fueled marketing campaigns are getting lost in a sea of look-alikes, with little to differentiate your white papers from the hundreds of others.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The lead becomes an opportunity when they progress to talking about an upcoming purchase decision. At this point, they are not only qualified, but actively communicating their intent to purchase. This usually means a purchase timeline has been discussed, and budget and decision have been established. Purchase Journey Metrics.

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The sticky problem of martech integration

Martech

The first marketing automation system (Eloqua) was launched 25 years ago. This has led to more tools being developed and purchased, making the martech stack ever bigger but less integrated. Firstly, many vendors charge high prices for the API or only provide access at the highest pricing tiers. Well, it’s neither.