Return on Marketing Investment: A Professional Services Primer
Hinge Marketing
FEBRUARY 9, 2017
Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. Downloadable educational content. Webinars and other online educational events. First, let’s start with a definition.
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