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Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. Downloadable educational content. Webinars and other online educational events. First, let’s start with a definition.

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10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them. Builds grander customer loyalty.

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90 CRO Tips from 42 Shopify Experts

Convert

Rafael Romis, Founder of Weberous Web Design. Content is a great way to educate existing customers, which creates altruistic marketing; a great way to draw in existing customers for new purchases. Don’t sacrifice clarity for the sake of differentiation. Rafael Romis. Or discount offers to capture emails? Kaitlyn Fostey.