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B2B vs B2C Marketing: 10 Key Differences Every Marketer Should Know

Webbiquity

Advertising Approach B2B and B2C companies take different approaches to advertising. This is typically done through content marketing such as white papers, webinars, and long-form articles that will educate potential buyers about the product or service they offer.

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B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability

ClickZ

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. Is B2B advertising facing a crisis of creativity? Can you explain it in a tangible and relatable way?

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5 Steps for Creating a B2B Digital Marketing Strategy

The Marketing Blender

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. Even the most logical business decision has emotion at its core.

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LinkedIn Responsiveness Drops 44% – Why Businesses Are Losing the Social Selling Game

Marketing Insider Group

Matt Heinz (President of Heinz Marketing) Believes Sales and Marketing Teams Are Too Focused on Top-of-Funnel. The issue is that there’s no differentiation because the competitors are responding to similar needs with similar content and messaging and no one is creating a buying vision.

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Brand experience: Why it matters and how to build one that works

Sprout Social

The elements of a good brand experience A well-developed brand experience differentiates you from competitors and engages your audiences and customers on a deep emotional level. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores.

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How to Leverage Intent Data to Drive More Business

NetLine

How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business. On the contrary, today’s buyers are so inundated with paid advertisements and email blasts that they’ve turned a blind eye.

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Programmatic Advertising: What You Need To Know

Digilant

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?