A quick guide to in-game advertising, the next game changer for marketers
illumin
DECEMBER 14, 2023
Rocket League released in-game cars inspired by Hot Wheels (Source: Rocket League) Investing in IGA can help brands achieve more visibility, and is an effective way to differentiate their brand by using advertising channels where competition may still be low. They also result in a higher average dwell time of 13%, compared to the 1.6%
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