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A quick guide to in-game advertising, the next game changer for marketers

illumin

Rocket League released in-game cars inspired by Hot Wheels (Source: Rocket League) Investing in IGA can help brands achieve more visibility, and is an effective way to differentiate their brand by using advertising channels where competition may still be low. They also result in a higher average dwell time of 13%, compared to the 1.6%

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A quick guide to in-game advertising, the next game changer for marketers

illumin

Rocket League released in-game cars inspired by Hot Wheels (Source: Rocket League) Investing in IGA can help brands achieve more visibility, and is an effective way to differentiate their brand by using advertising channels where competition may still be low. They also result in a higher average dwell time of 13%, compared to the 1.6%

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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

And they’ll follow the magic fairy dust of Google and Facebook. “Dwell time and click-through rate are fantastic for providing short-term goals in a long-term strategy,” he says. They lack the experience to understand the long-term goals of branding.” But the sales funnel is more complicated than that.

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Top 13 B2B Content Marketing Trends To Watch In 2024

SalesIntel

So, videos embedded on websites can increase dwell time and reduce bounce rates. Trend #8: Social Media Content Social media content is about creating posts, images, videos, and stories you share on platforms like Facebook, Instagram, Twitter, and LinkedIn.

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Interactive Content Ideas For All Types Of Marketing

Outgrow

With one ‘Share v/s Like’ post on Facebook, they witnessed a 650% increase in their Facebook likes. One of the most important aspects of SEO is dwell time. Dwell time is the duration between when a user clicks on a search engine result, and when the user returns from that result or is otherwise seen to have left the result.

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Video SEO: Optimizing & Promoting Your Videos for SEO in 2021

seo.co

If you’re in an industry that seldom uses video, this benefit is even stronger— differentiate yourself from the competition by staying ahead of the curve. For example, Facebook and Twitter have both released features that allow the auto-playing of videos in users’ newsfeeds upon scrolling in the past year.

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UGG Boots, Mason Jars & Other Trends That Marketing Made You Like

Hubspot

The company's Pinterest account turned into an inspiration station for DIYers looking for creative ways to repurpose the jars and its Facebook Page was used to invite canners both old and new to share their experiences. Why are people suddenly taking an interest in these tiny, trendy dwellings? Source: Country Living.