When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.
Velocity Partners
NOVEMBER 29, 2023
But if (like so many B2B companies) you offer a mix of platform and point solutions, this problem quickly gets really hard to solve really fast. When simplification gets boring The first thing you might want to do when consolidating your messaging is to find the common denominator that links your platform and point solutions together.
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