When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.
Velocity Partners
NOVEMBER 29, 2023
So you end up spreading all your services too thin. When simplification slows your sales cycle If your unifying story is too simplified, you’ll end up attracting the wrong kind of leads. Platforms and point solutions work at different altitudes. Simplifying doesn’t mean picking one thing over another. Introduce a fresh spin.
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