When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.
Velocity Partners
NOVEMBER 29, 2023
When simplification slows your sales cycle If your unifying story is too simplified, you’ll end up attracting the wrong kind of leads. Create a distinct angle or perspective that not only differentiates your solutions but invites a crystal-clear choice between your platform and products. Introduce a fresh spin.
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