Webbiquity
JUNE 7, 2018
Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. Image Source: eMarketer. The competition for acquiring new leads is fierce as B2B brands struggle to differentiate their offerings, educate the market, and get attention from buyers. Over to You.
Content Standard
SEPTEMBER 22, 2014
Faced with justifying additional spend and differentiating in an increasingly competitive space, marketers must develop content that satisfies both audiences and stakeholders. HubSpot’s 2014 State of Inbound report shows that demonstrating return on investment (ROI) is the top challenge among marketers.
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Online Marketing Institute
JULY 31, 2009
Positioning yourselves as “lead management” does not help differentiate what you REALLY do. How do you differentiate between these two in conversation? Too many with too little differentiation. Folks, at less than 20 employees, many of you look more like boutique agencies than true technology providers.
Oktopost
NOVEMBER 18, 2019
According to eMarketer and Prof. The need to gather and share stories dates back to the dawn of man, when our ancestors met around the fire to share in the kill and document hunts on cave walls… While our need to share stories has not changed over the millennia, the methods by which we share them have.”.
Marketing Insider Group
OCTOBER 19, 2015
As digital advertising continues to become more difficult and complicated, companies will begin flowing much more money into differentiated customer experiences as a way to capture and hold attention. Ardath Albee is CEO of Marketing Interactions , Author of Digital Relevance and eMarketing Strategies for the Complex Sale.
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