Gartner: Are Your Ready for More Buyers and the IT to Business Shift?
The ROI Guy
MAY 18, 2017
When we look at today’s sales and marketing, most content and conversations remain too focused on technology and IT decision makers, missing the mark on what matters most to executives and the business. Therefore, it is key to arm your champion / mobilizer resource with the ability to communicate and quantify your unique value.
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